70% of strategies fail—not from lack of vision, but from lack of life.
A method that transforms your strategy into a living enterprise project, carried by your teams and validated in the field.
A strategy is worthless if it remains a document. It must become an operational reality, understood and embraced by all. The challenge is not to design the perfect plan, but to create a collective momentum toward shared objectives.
Our method doesn’t separate strategy from execution. It fuses them into a dynamic process where strategy evolves and proves itself through action.
Proof through impact: our method in action
The challenge:
A mid-sized market leader had a highly ambitious 5-year strategic plan—but it sat in drawers. Operational teams perceived it as disconnected from their reality, paralyzing any initiative for change.
Our action (execution-first):
Instead of producing another report, we translated the strategic vision into a concrete roadmap co-built with key managers. Together, we defined 3 priority initiatives with clear KPIs and accountable owners.
The result:
In 6 months, the roadmap became reality: the percentage of strategic projects launched on time jumped from under 20% to 90%. The organization regained its ability to execute its vision without delay.
Methodology
Our 4-phase method: from vision to proven value.
Phase 1 : Strategic alignment & value framing
We start from your vision to translate it into measurable objectives and a portfolio of clear strategic initiatives.
• Clarify the vision and objectives: What is your ambition? What 3–5 key objectives embody it?
• “Strategy vs. Reality” diagnostic : Analyze gaps between ambition and current capabilities (organization, culture, processes).
• Co-building the Initiative Portfolio : Identify strategic initiatives (transformation, growth, excellence) to achieve objectives.
• Value-based prioritization : Evaluate each initiative on potential impact and feasibility.
→ Deliverable : A clear strategic vision, translated into a prioritized initiative portfolio.
Phase 2 : Designing initiatives & first steps
Turn each strategic initiative into a concrete project.
For each priority initiative, we apply the same rigor as in a project: co-design the target and test it at small scale.
• Collaborative design workshops: Build the target solution (new operating model, new offer, etc.) with the relevant teams.
• Pilot identification: For each initiative, define a concrete first step—a low-risk pilot to test the solution in real conditions.
• Success KPIs: Define how to know if the pilot succeeds.
→ Deliverable: Strategic initiatives transformed into testable projects with clear objectives.
Phase 3 : Steering by proof & scaling up
Prove value before deploying.
We support pilot launches to learn quickly and make evidence-based decisions.
• Pilot launches with impact measured against defined KPIs.
• Agile governance : Regular reviews to analyze results, remove roadblocks, and adjust the target.
• Go/No-Go for deployment: Scale-up decisions are only made once a pilot has proven its value.
→ Deliverable: Tangible proof of each initiative’s value and a secure deployment roadmap.
Phase 4 : Embedding & execution culture
Make strategy part of the company’s DNA.
We ensure initiative successes are sustained and that the organization builds a culture of strategic execution.
• Support for deploying validated initiatives
• Integration into management rituals (objectives, evaluations, etc.)
• Establishing a culture of continuous improvement so strategy stays alive
→ Deliverable: A successfully executed strategy and strengthened capacity to turn ambition into results.
The Ad Valoris difference
What sets us apart
| Classic Strategic Approach | Our “Strategy-in-Action™” approach |
|---|---|
| Designed “behind closed doors” | Co-created with the field |
| 3-year detailed plan | Agile roadmap, validated by pilots |
| Execution follows strategy | Execution feeds and refines strategy |
| ROI is a hypothesis | ROI is proven |
| High-risk “big bang” | Deployment secured by proof |
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